Delivery Girl Stories - Coffee with the County
Once upon a time, I was hired as a delivery girl. I was fresh off the driver’s permit period, and was ready for the road. A business owner in downtown LaGrange saw potential in me and said “yes” when I walked in one day, asking if they were hiring. Little did I know, it was almost Valentine’s Day, and this business was a flower shop.
Boy, was I a busy delivery driver! I was on the road constantly (or it felt that way!), and was moving orders out the door left and right. But even with the heavy workload, as a 16-year old teenager, the paycheck felt great!
As an extrovert, I loved the exposure to so many different people and customers. I continued to add time and experience under my belt by working behind the counter and in the back room learning how to make arrangements. Equally, I fell in love with the opportunity to get to know so many “regulars” from the community. It was particularly special when I got to be the person who delivered the flowers that brightened someone’s day.
One of my favorites was a standing delivery we had every Saturday morning at 9:00 AM. An elderly couple in town was our “regular,” and the husband ordered a single red rose for his sweetheart. Every. Single. Week. At first, it was a bit intimidating to enter into such a long-time tradition as the “new delivery girl.” But what I soon found was that Saturday mornings became my favorite part of the work week. They would invite me into their kitchen, ask me questions about myself, and get to know me. I soon became not just the delivery girl, but a part of their lives.
That’s what happens when we shop local. If you’ve been reading this column, you know that December is Small Business Season, the time of year when it is especially important to spend our dollars locally to make the greatest impact. But what I especially love about my role now at the Chamber is getting to see so many of these “delivery girl stories” unfold in real time, in so many different ways. When we shop local, we have the opportunity to become the delivery girl in the kitchen, or the weekly soda order from the restaurant next door, or the friend in our store’s waiting area staying extra long for a good chat.
This premise is especially important at the last part of the calendar year. Constant Contact, a digital marketing and automation platform used to disseminate emails and communications from organizations and businesses to the masses, conducted a recent study on how critical the final three months of the year are for the financial success of small businesses. Equally, they pulled back the veil to uncover just how impactful holiday spending is for these independent companies.
In their research, they discovered that half of small businesses say “holiday sales account for at least 25 percent of their annual revenue, but only one-third of consumers realize the substantial impact their seasonal spending has on these businesses.” Even more influential are those small businesses within the retail industry, who noted that holiday spending tends to reflect close to 50 percent of their annual revenue (PR Newswire).
When we choose to pay a few bucks more at a local, independently-owned business (as opposed to, of course, the easily-accessible online box store giants), we are intentionally choosing to make a difference in the lives of so many–the business owner, the business’s employees, their families, our municipalities, and so much more. A few extra bucks suddenly doesn’t seem like such a big deal when we put it into perspective.
The clock is ticking, and if you’re like me, you still have things on your Christmas lists to secure before the 25th. Intentionally spend your money this year by shopping local. By doing so, you’re investing in our communities, business owners, and the 16-year old delivery girls like me. Happy Small Business Season!
Did you know?
- The LaGrange County Chamber continues to host an online “shop local” video campaign, showcasing MANY, MANY options to find the perfect Christmas gifts for your mom, your dad, your kids, and more…right here in LaGrange County! Visit our Facebook page to see them all! (@LaGrangeCCC)
- Want to read more about how to make an impact this Small Business Season? Visit www.lagrangechamber.org/small-business-season to read guest blog posts.
- As always, the Chamber is host to an entire directory of businesses available to you right here in LaGrange County. Visit www.lagrangechamber.org/directory for an online version, or call our office at (260) 463-2443 to learn where you can snag a physical copy of our 2024 member directory.