Coffee with the County - Supporting Your Neighbors this Small Business Season
Happy Turkey Week! As you prepare to put on your stretchy pants and gobble down some roasted turkey (pun totally intended), first lean in to some quality considerations at the beginning of Black Friday deals and festivities.
I will continue to beat my Small Business Season drum to share the value around keeping our dollars local, especially during the holidays. 2025 is no different, and the opportunities to shop local continue to grow here in LaGrange County. More small businesses opened their doors in 2025, giving us even more chances to shop for loved ones and give the perfect gift on Christmas morning.
As we commemorate all that makes Small Business Season special, and as we prep our budgets for Black Friday deals stacked as high as the Eiffel Tower, allow me to introduce you to my friend Tobi Oxenrider, Director of the Shipshewana Retail Merchants Association, as well as a small business owner in Shipshewana. Recently, she was aired on our latest Chamber Chat Podcast episode to share all about what it means to shop local this Christmas season. Here’s an excerpt from our conversation.
Chamber: Let’s talk about Small Business Season. When I took this role at the Chamber, I didn’t fully understand what it means to shop local. It was and is so easy to shop on Amazon–one click, and it’s done. But when we start really understanding what it means when we spend our dollars outside of our community, it’s a much bigger picture. When we talk about the impact our tax dollars have when we keep them local–and what that means for our public safety, for public health, for education, for infrastructure, all those things–it’s much bigger than just supporting a business. I’d love for you to talk about that as a local business owner and the SRMA director, and about the local shopping scene here in Shipshewana. Tell us why the Small Business Season is so important, especially within the retail scene here in Shipshewana.
Tobi Oxenrider: Yeah, it’s about taking the time to see that, sure, you’re not going to find an XBox here, or the next iPhone, but if you’re looking for baby clothes, socks, a book, food, furniture, whatever it is…There’s a beauty that comes when you take the time to walk through somebody’s shop who took the time to build this business, stock the shelves, their heart and soul that goes into that…When you walk into that, you see something there that connects you to your community. You see something on Amazon that is quick and easy, it doesn’t connect you to your community. Here, you can see products, touch them, and connect with the business owner who I see at the grocery store or church or wherever–those products I can buy locally are supporting their family. I think we just need to take the time to think about the balance that comes with supporting who we see in our community. When you shop small, it not only does something for the shops, it also feels so good when you have something purchased in your store. I mean, sure, did I save $2 or spend more than $5? Sure. But at Christmas, I mean, the impact you can make on not just that person, but also yourself and your community just feels awesome when you take the time to do it.
C: I think one of the unveiling moments for me was when I continued learning about tax implications when considering shopping local versus big box stores. I came in with this perspective that if I buy from a big box store, I could get a good deal and save $5 or $10 on the same product I could find at a small local retailer that maybe adds an additional $5 or $10 on top of that product cost. But when we consider spending something that is a few dollars less in a big box store instead of local to save the extra dollars, we’re also sending some of our dollars away from our community. And so not only does it impact the local business where they’re losing money to large competitors, we’re also losing tax revenue that supports local government and infrastructure and road updates. If we don’t want to have rough roads, shop local. If we want to have good education systems, shop local. If we want to have great public safety and a police and fire department that is able to withstand our population, shop local. All of these things have a snowball effect. And when we don’t support local businesses, businesses close down and then our towns start to look a little shabby because of empty storefronts. There’s so much that goes into shopping local, and if we can collectively get to a place where we can shift our mindset, it’s not just one thing we’re doing (i.e., saving money), it’s so much bigger.
Let’s talk about Wana Night Out. Last year, my husband and I went for the first time. We walked into one of the stores in Shipshewana because they had a discount they were offering. We walked in and I thought, what in the world! It drew me into a store I had never been in before, and I was amazed–the inventory that was available to me because I stepped foot in this store was unreal. There were shoes, boots, clothing items, toys, books for my kids. I got a bunch of Christmas gifts for my family that night, because it was kind of like a Black Friday in Shipshewana. It was equally really neat because I was shopping alongside neighbors and people I know locally too. Share a little bit about Wana Night Out and why that night is special.
TO: It’s been going on for many years, and for many local people, it’s their favorite event. For the locals, it’s their opportunity to get in the shops that are here and some of their favorite places to go and have that experience with their neighbors. You get to see people you don’t always get to see, and it’s just so cool to see the local people out shopping.
C: If you have never been, you have to experience it at least once. You get to go into store you don’t always get to go in during the work week. Hours are extended, and there is something for everyone!
TO: There really is, and I think people forget that. You may not get everything under one roof, but you are going to have such a nice evening out, getting in your community, and supporting your neighbors.
To hear the full episode from our latest Chamber Chat Podcast conversation, head to our website, Apple Podcasts, or Spotify. And this weekend, after your tummy is full of good eats, head out to your local retailers and remember to shop local. Our community is counting on it!





