Coffee with the County - Opportunity Work: It’s Our Turn
I’ve lived in LaGrange County my entire life. I’ve shopped here, gone to summer camps here, graduated from high school here, taken my kids to the parks here, have swam in the lakes and rivers here, and have built my life here. I feel pretty confident that I “know” LaGrange County. But the funny trick of it all is that, within this job, I am privy to so many new things every day. One such experience was last week.
On Tuesday, my husband and I sent our kids to their grandparents’ house and we went out to Wana Night Out, the one-day shopping experience, better known as Black Friday, Shipshewana Style. Under this name were over 65 (that’s right, SIXTY-FIVE) businesses who were home to discounts, sales, and deals available to shoppers far and wide. I’m pretty proud to say that we almost finished our Christmas shopping in just a couple of hours at Wana Night Out. Having lived here my whole life, this one-day shopping experience was something I’ve never done before, but we’ll be back next year!
In our work throughout the county at the Chamber of Commerce, we have the privilege of working with so many stakeholders and organizations that roll up their sleeves, day after day, to increase the opportunities available to our businesses here in our communities. Wana Night Out, sponsored in part by the Shipshewana Retail Merchants Association and the LaGrange County Convention and Visitors Bureau (amongst 65+ businesses), is just one example of that “opportunity work.”
In our partnerships, we get to see work unfold into hard data that explains the impact of these types of work and events. Tourism–or the term used to describe the visit, the monies spent, and the marketing to those persons who are not LaGrange County residents–has a major impact in this arena. Our partner in the tourism scene is the LaGrange County CVB, and they report some remarkable statistics. (As a preface to this next part, our county’s visitors bureau and tourism hub receives tracked data a year after its impact, due to the nature of tracking processes.) For example, did you know that, in 2023, tourism and travel contributed to $253.9 million to the LaGrange County local economy? (Amazing!!) Of that total revenue, 29% was spent on food and beverage (no surprise), 14% was spent on lodging (also no surprise), but an impressive 36% was spent on shopping. More than a THIRD of visitors’ spending in 2023 was sent into our local retail stores (nearly all of which are individually and privately owned by our neighbors and friends). People come here to shop!
To top that, of the tourism revenue generated in 2023, $60 million was generated in tax revenue, $48.8 million was generated in local wages, and 1,965 jobs in the tourism industry were sustained. Visitors are here and they support our communities and our people (whether they realize it or not)!
Now, imagine what our communities would look like if we took a chance to be a “tourist” in our own towns. Have you ever had the privilege of a shopping day in Shipshewana? Have you ever leisurely strolled through the communities and “cottage shops” that are scattered across our rural land? These businesses have contributed hundreds of millions of dollars to our local economy, which in turn supports our workforce, our amenities, our schools, and our communities at large. Don’t you think it’s time that we support them?
Black Friday and Cyber Monday have come and gone. Sure, it’s a heck of a lot easier to open your phone or tablet, search on the quickest online shopping platform, and have what you need at your doorsteps within 1-2 business days. But have you considered how your “easy shopping” adversely affects your neighbor’s business down the street?
This Small Business Season, it’s our turn to impact the local tourism scene, and pay it forward to the small businesses that make up our LaGrange County communities. We are possessed with charm, heritage, and resilience. Our small business owners are no different. Find your Christmas lists, and commit to finding at least half of the remaining items in a local business. (I promise you, the cost is often in the same ballfield, and the impact is far worth your spend!) This Small Business Season, let’s commit–together–to roll up our sleeves and provide more “opportunity work” as a local tourist in our LaGrange County communities.