Coffee with the County Column - It's Not Calculus
A little over a week ago, I had the annual privilege of joining my family in attending the Shipshewana Light Parade and Lighting Ceremony. It was a beautiful sight! Floats, trucks, and people (believe it or not!) decked out in Christmas lights of every color, marching with holiday cheer plastered all over their faces. After Santa and Mrs. Clause close out the parade each year, we follow close behind and walk into downtown Shipshewana to join a crowd of literally thousands of people, singing Christmas carols, listening to the Christmas story, and ending with a countdown turning on all of the lights of the quaint town. It’s quite a celebration, and it ends with people dancing in the streets to upbeat Christmas tunes, turning the hearts of people into the holiday spirit.
This event–for me–kicks off the season. It commemorates the joy that is easily felt as we enter into Thanksgiving and Christmas, where families come together, gifts are shared, and fellowship is rich and inviting. As the Chamber of Commerce, it equally kicks off another season–Small Business Season. While we love to celebrate our small businesses and the local commerce opportunities galore around year-long, this holiday season allows us the chance to really hone in on why it’s important to shop local.
When Amazon Prime came into existence, I was one of the first to hop on the bandwagon. I remember the anticipation of clicking a button on my phone only to get exactly what I ordered (which can be just about anything) delivered right to my doorstep. How convenient! But not until I took this role did I really comprehend the negative impact that has on my own community. By shopping entirely online and with big box stores, I was sending my sales tax dollars out of state. I was removing any kind of relational shopping from my Christmas experience. I was forgetting about what it means to support local and support neighbors–those people I see, know, and love.
Shopping local this holiday season is about so many things. Consider these statistics:
- $68 of every $100 spent locally stays in the community.
- Small businesses donate more 250% more to local causes that impact our own LaGrange County people.
- Nearly half of workers are employed by a small business.
- Communities with thriving small businesses see stronger job creation and resilience.
I’ve said it before, and I’ll say it again: “When you shop local, you’re not just making a purchase, you’re fueling jobs, supporting dreams, and keeping more money in our community.” Consider this cycle: You take an extra $20 to tip your waiter at the local joint. That waiter then goes down the street or to the next town over to get his hair cut. The barber of your waiter then takes his income to grab a coffee at the next door coffee shop. Then, in turn, the coffee shop–being a community-focused small business–donates to youth sports uniforms, not only empowering families but also supporting the next generation of LaGrange County.
It’s not calculus. It’s simple local support. Imagine what can happen when we all buy in to this small business season movement! Here are a few practical ways to get involved this holiday season:
- Everyone has practical needs throughout the year. Stuff your family’s stockings with gift cards from the local mechanic, barber, grocery store, or gas station!
- Have a sweet tooth in your family? Snag some homemade goodies at the local chocolate stores, coffee shops, and grocery stores. (Bonus points if you purchase goods that are made in LaGrange County!)
- Hosting a family gathering but tired of cooking? Let a local establishment help! From one-person options to full-scale meals with all the fixings, it’s available here!
- Tired of the materialistic gifting process each year? Gift an experience with your family! From family photo sessions to hands-on animal experiences, from a carousel ride to live shows, you can gift it all!
Here are a few things to remember as we officially launch Small Business Season:
- Wana Night Out, LaGrange County’s holiday shopping treasure: Happening on Tuesday, December 2, head over to Shipshewana to shop local deals and discounts. (Hint: Last year, my husband and I nearly completed our entire Christmas shopping in Shipshewana on this one day!) Learn more at www.visitshipshewana.org.
- Shop Local & Win! New this year, submit your receipts on any $25+ purchase made in LaGrange County for a chance to win prizes this holiday season! You’ll receive bonus entries when you shop at a Chamber member’s business! Learn more and submit your receipts by visiting www.lagrangecounty.org/shoplocal.
It’s not hard, but it does take all of us. Don’t forget to shop local this holiday season!





