Coffee with the County - Tourism Gravy
As a young girl, I often had the chance to travel from LaGrange to Shipshe for some quality grandma and grandpa time. They lived back in Valley Hills for many years, and it was always a treat to visit and spend the night with them. Grandma would integrate me into Shipshewana: we’d visit Forks Grocery, drop a nickel down the yellow spiral wishing well in Yoder’s Shopping Center, or stop at the mini golf course for a game or two.
As a child, I never really paid attention to the type of folks around me during those excursions. I just knew that I was with people I loved in busy, bustling places in town. What I can appreciate now as an adult is that, more times than not, those folks around me were visitors traveling to the great metropolis of Shipshewana to get away–just as they still do today.
When we talk about economic development, most people automatically associate it with industry: Manufacturing. Workforce. Housing. Infrastructure. And in LaGrange County, those absolutely matter. But there’s another sector quietly doing the same kind of heavy lifting–creating jobs, generating income, and bringing new dollars into our communities. Tourism.
In 2025, 3.5 million non-resident visitors came to LaGrange County. Here, let me say that a little louder…THREE POINT FIVE MILLION VISITORS! That’s not just a number. It’s a steady flow of outside dollars entering our local economy. Every. Single. Day. And here’s what makes tourism different from many other industries: Those dollars don’t originate here. They’re imported. They’re family budgets and personal finances earned from outside communities and states, brought into our very own LaGrange County to be spent and exchanged here in our communities. These dollars are the gravy on top of our delicious home cooked mashed potatoes!
Visitors arrive from places like Chicago, Detroit, Indianapolis, and Fort Wayne. They stay for an average of 2.54 days, and while they’re here, they spend–on meals, lodging, retail, entertainment, and experiences. That spending becomes revenue for local businesses. That revenue becomes wages. And those wages support families right here at home.
If you read last week’s column, you’ll remember these stats: tourism in LaGrange County supports over 1,500 jobs and generates $48 million in wages annually. That’s not a side economy. That’s an entire workforce. And it’s growing.
Recent data shows tourism’s economic impact in LaGrange County has reached more than $250 million annually, a significant increase over the past decade. That kind of growth doesn’t happen by accident. It happens because people are choosing to come here, and because we’ve built experiences worth traveling for.
Tourism isn’t passive. People aren’t just driving through. They’re looking for something to do. That’s where events, attractions, shops, and experiences come in. From large-scale venues that can host thousands of people at a time, to community festivals, to small, locally-owned shops and markets…these aren’t just amenities. They’re economic drivers. Events fill hotel rooms. Experiences extend stays. And longer stays mean more spending. Even something as simple as increasing the average visit by a fraction of a day–as we’ve already seen–translates into real dollars circulating through our economy.
Not all tourism is created equal though, and in LaGrange County, we’re attracting the kind of visitors other communities compete for. Typical visitors travel in small groups or families, and are increasingly intentional about how they spend their time and money. They’re not here by accident. No, they’re choosing a destination that offers something they can’t find in larger, faster-paced places: authenticity. That authenticity–rooted in one of the largest Amish communities in the country, in locally-owned businesses, in craftsmanship, and in a slower pace of life–isn’t just culturally valuable. It’s economically powerful. And it’s what differentiates us in a crowded marketplace.
Our local hospitality landscape touches all of us. It supports local restaurants and retailers. It sustains small businesses. It helps justify new investment in infrastructure and placemaking. It creates jobs that allow people to live and work locally. And importantly, it diversifies our economy. In a county known for manufacturing and agriculture, tourism provides balance. It creates resilience. It brings in outside revenue that isn’t tied to a single industry cycle. That’s not just a good strategy. That’s smart economic development.
Tourism in LaGrange County is not a finished product. It’s an evolving opportunity. We’re already seeing fresh momentum in visitor growth, in length of stay, and in economic impact. But there’s more ahead if we choose to invest in it intentionally: supporting and scaling events, enhancing visitor experiences and interactions across all communities, supporting small businesses, and continuing to tell our story in a way that attracts the right audiences. Because at its core, tourism is about one simple idea: Creating a place where people want to be. We’ve already done that. Now the question is whether we’re willing to fully recognize tourism for what it is–not just a nice bowl of gravy in our community, but a key driver of its future. So pull up your plate of mashed potatoes, and let’s dig in together.
Looking for more information on how to interact with our own homegrown hospitality industry? May is National Tourism Month, and we want you to see LaGrange County for yourself! Be a tourist in your own hometown by showing your ID or proof of local employment at these establishments to receive discounts, incentives, and more! Valid May 1-31:
- Blue Gate Theater - 50% off musical tickets to Simple Sanctuary and America 250
- Bloomfield Schoolhouse Lavender - $15 off purchases of $100 or more
- Cook’s Bison Ranch - BOGO Wagon Ride Admission
- East of Chicago Pizza - 10% off total purchase
- Farmstead Inn & Conference Center - 15% off any room reservation
- Menno-Hoff - 50% off admission
- Mongo General Store - BOGO Burger
- Polish Girl Collectible - 10% off total purchase
- Shipshewana Popcorn Co. - Buy a large bag of popcorn, get 10% off total purchase
- Trading Post Outfitters - 10% off paddling trips





