Coffee with the County - It's Working for You
We’ve all seen it: a car with its blinkers on, either pulled off on the side of the road or driving eeeeextra slow down a trafficked highway. They’re easy to spot in rural LaGrange County: the tourists. Sometimes they step out of the vehicle to snap a photo of the horse or cow in the roadside pasture. Other times they are squinting at a phone looking for directions. And still in other moments, they’re just on a slowed-down joy ride.
Childhood had me believing that tourists were, to some level, an annoyance. And even in adulthood, when I’m trying to get from point A to point B in a certain amount of time, the visitors tend to feel like a frustrating roadblock. As time has gone on, however, I’ve come to understand visitors, instead, as folks who are just plain taking life in. They’re not afraid to slow down, snap pictures, breathe in the fresh country air, and live a little.
And if we (I) take an honest look at ourselves (myself) in those moments of frustration, I think a lot of us could conclude that the reason we’re annoyed is because we’ve forgotten the almost unraveling charm of the world around us, found in our own backyard. That’s what visitors long for. That’s why tourists visit LaGrange County. Because the truth is, it’s easy to forget that what feels ordinary to us is actually a destination for literally millions of others.
May 4-8 is National Tourism Week, and all month long we are partnering with our friends at the LaGrange County Convention and Visitors Bureau to celebrate and tell the story of why tourism is so vital for our local economy.
In 2025 alone, LaGrange County welcomed 3.5 million visitors. Let that sink in for a moment. In a county where life often feels quiet, steady, and rooted, millions of people are choosing–intentionally–to come here.
They’re not just passing through, either. Visitors are staying longer than ever, now averaging 2.54 days, up from just a few years ago. They’re coming from major metropolitan areas like Chicago, Detroit, Indianapolis, and Fort Wayne–places filled with options, yet they’re choosing us. And when they do, they’re investing here.
Tourism in LaGrange County supports 1,546 jobs and generates $48 million in wages. That’s not abstract. That’s real-time livelihood being supported by these tourists. It’s the barista who remembers your order, the shop owner who greets you by name, and the young professional building a career without leaving home.
Even more telling: our visitors aren’t random travelers. They’re families, couples, and professionals with a median household income of $77,000, choosing to spend their time–and their dollars–right here in our communities. So what draws them?
It’s not manufactured. It’s not overbuilt or overcommercialized. It’s real. LaGrange County is home to one of the biggest Amish communities in the country, and that influence shapes more than just what visitors see–it shapes how this place feels. There’s a pace here, a purposefulness, a connection to craft, land, and tradition that people can’t replicate where they come from. You see it in the handmade furniture, the fresh-baked goods, the quiet roads, and the conversations that don’t feel rushed.
You feel it in places like Shipshewana, where on a busy summer day, a town of fewer than 1,000 residents can welcome tens of thousands of visitors, without losing the very character that brought them here in the first place. That’s not an accident. That’s stewardship.
And the impact of tourism doesn’t stop at storefronts and attractions. It ripples outward, supporting local restaurants, fueling small business growth, sustaining events, and helping create opportunities that allow people to build a life and career right here in LaGrange County.
Even if you’ve never thought of yourself as part of the “tourism” industry–and even more so, if you’ve tried to avoid it–chances are, it’s working for you. It’s easy, especially when you live here, to overlook what makes this place special. To see the familiar instead of the exceptional. But through the eyes of a visitor, we are reminded: This isn’t just where we live. This is where people come to experience something they can’t find anywhere else.
And that should make us proud. Not just proud of what we have–but proud of how we’ve preserved it. Because the real success of tourism in LaGrange County isn’t just measured in visitor numbers or economic impact. It’s measured in something harder to quantify: authenticity. Character. Identity. Those aren’t things you can manufacture. And once they’re gone, they’re nearly impossible to get back.
So as we celebrate National Tourism Week, maybe the opportunity isn’t just to welcome visitors. Maybe it’s to see our own backyard a little differently. To slow down. To notice. To experience this place not just as residents, but as stewards of something truly worth sharing. Because the rest of the Midwest already knows what we have. The question is, do we?
Looking for ways to engage with our local tourism industry? Say no more! From May 1-31, you can access special deals, discounts, and value-added bonuses at selected destinations just by showing a LaGrange County ID or local employment validation, pay stub, name tag, or business card. No digital pass or printed coupon is required. To learn more and see the full list of locations you can visit this month, visit www.lagrangechamber.org/tourismweek.





