Coffee with the County - Being “In,” In LaGrange County
By nature of my job, I am, at times, approached by businesses looking to enter into the LaGrange County market. Often, they ask me a question like, “How do I get ‘in’ with the local business community?” I always find this an intriguing question because the idea that one would need to be “in” locally is a foreign concept to me. Now, to be a bit candid, it is a foreign concept to me because I’ve never truly had to work at being “in,” by virtue of being a “hometown girl.” It’s a great opportunity for me to learn from another and grow in community!
Back to the question…I love this one. It allows me to describe the very nature of our community. It opens the book into LaGrange County, and sets the stage for what makes local business work. My answer? It’s usually reflective of something like: “People here do business with people they know. Let’s make you known, through the Chamber.”
You see, many of our local businesses are rooted here — they grew up here, know the people here, and are integrated into our community. It takes true grit, perseverance, and intentionality for business owners not originally from our community to find home here, and one of our recent podcast guests is a great example of that journey. Brett Hahn, owner of Indian Lakes Marketing (along with his wife, Katelynne), joined us to talk about his business, his entrepreneurial spirit, and his journey into LaGrange County. Here’s a snapshot of our conversation.
Chamber: Let’s start with you telling us about yourself. What’s your story, and how did marketing become your thing?
Brett Hahn: I grew up in southern New Jersey, in the suburbs of Philadelphia. I always wanted to be an architect, and I had a drafting table since I was 8. An architect moved next door when I was in high school, and told me it wasn’t all it was cracked up to me, he completely discouraged me.
C: Dream crusher.
BH: Yeah, it completely ruined me. So I was like, all right, I guess I’m going to choose something else. And I had a business teacher in high school who said, “Hey, if you like business and you like being creative, you might like marketing.” I said, okay, so that’s the route I went. I went to college in North Carolina, got a marketing degree, and…eventually found a role in Atlantic City at Caesar’s Entertainment. It was the biggest casino in the world at the time, and their parent company—Harrah’s—really wrote the book on loyalty marketing and customer relationship marketing in the 90s. So I had a really good start to my career in a boot camp sort of way. From there, I had an opportunity in Chicago to work, and that’s where I met my wife. She’s from Fort Wayne, but her family had a house on Westler Lake. We’d spend our weekends there, and it was such a breath of fresh air leaving the big city and coming to this little slice of heaven here. I fell in love right away, and always had a place in my heart for LaGrange County. I said, man, you know, someday maybe we’ll end up here. Fast forward, we moved to Colorado where I worked for a ski company. I was leading the Customer Relationship Management (CRM) division for them on their retail side, and they had about 250 retail stores in and around the ski resorts they own. Well, Colorado’s pretty expensive, so we decided to move back east to New Jersey in January 20020. I worked for Comcast building a CRM team for their corporate office, and in the meantime, we had our daughter, my wife stepped back from her career to be a full-time, stay-at-home mom, and I began consulting on the side. [Side note: listen to the full podcast episode for the details of the story here.] I kind of realized that, maybe this consulting thing could be something in the future. In 2024, we moved from New Jersey to Indiana to be close to the in-laws, and then we had an opportunity to build a house on Westler Lake in Wolcottville. In the middle of all of that, we established Indian Lakes Marketing in September 2024, and the vision was that this was going to be a true family business. Even though my wife’s still a full-time mom, and now we have two kids, our long-term goal was always that we’d build a family business, something that can really have an impact on the community in terms of how we lift up local businesses so they can be more efficient, and grow with little tips and tricks along the way. Because if every business is doing better, that means it’s safer for our kids, and it’s better for all of us.
C: Wow, full circle! You literally make your circle around the eastern half of the United States. I think, oftentimes, there is an equation of marketing with art or the creative side. And it’s interesting to hear that your marketing business isn’t just creative, but it’s also data through CRM. How does that CRM experience tie into LaGrange County here?
BH: So it’s just my wife and I, we’re not trying to be a big agency. The way we position ourselves is a true strategic partner, where we can go to businesses and really build a full marketing plan for them. Marketing is starting with the foundation and then you build upon it. One of the biggest gold mines that businesses are sitting on that they’re not tapping into is customer data. If you do the right things to retain and grow your current customers, you’re going to save so much money. You just have to know how to mine it. So the real question is how can you dig into your customer data, chop it up, get surgical with it, segment it, and then say, “Okay, who’s our new customer? How do we talk to them? How do we get them back in for a second, third, or fourth purchase?” We have a treasure trove of data. The old style of thinking is taking a product or service, then shove it down everybody’s throat. That doesn’t work anymore. The common consumer knows that we have all the data on them, which means that they expect us to give them a personalized, tailored experience. So, my vision for LaGrange County is to help businesses take advantage of that and to give a good experience to the customers, as well as help their businesses grow.
There’s a lot that can be said about this podcast conversation, and truthfully, a lot more transcript I could share. The conversation was so good and fun! Brett Hahn, his family, and his business have all become quick and strong champions of our local community. Their heart to invest and develop our small towns and our small businesses is quite evident, and they have approached it headfirst to get “in” on the local front.
When we talk about the “in” crowd of LaGrange County, may it be received as an open-arm concept—that our people, our leaders, and our businesses seek to pull another chair to the table, and get to know the new neighbor on the block. And for those eager to be “in,” may you intentionally seek out those ready to pull you in and make you known.
To learn more about Brett and what Indian Lakes Marketing can do to bolster your business, visit our Chamber member directory, or their website at www.indianlakesmarketing.com, or call them at (260) 221-9252.





