Coffee with the County - Experiencing Small Business Season
My grandmother worked for many years in a boutique store in the Davis Mercantile in Shipshewana. My family would visit her from time to time when she was “on the clock,” and I remember being mesmerized by the entire experience in the Mercantile and in her place of work. There were so many things to see, so many smells to be captivated by, and so many stores to visit (not to mention the magical carousel on the top floor!). As a child, I didn’t (and probably couldn’t) comprehend the impact that these stores had on the town of Shipshewana and on LaGrange County. All I knew was that my grandma loved her job there, and I loved to visit.
As the holidays approach, we are entering into one of the most critical times of the year for small businesses in our county: Small Business Season. Running from November 1 through December 31, Small Business Season is a dedicated time to recognize and support the local entrepreneurs and establishments of our communities. This season is not just about shopping; it’s about supporting the small businesses that fuel our local economy, create jobs, and bring unique charm to our towns.
Small businesses are more than just places to shop–they are the heart of our local economy. They create jobs, support community projects, and provide unique goods and services you can’t find anywhere else. National studies show that for every dollar spent at a small business, approximately 67 cents stays in the local community. That money helps fund schools, maintain infrastructure, and support public services.
When we shop local during Small Business Season, we directly invest in our neighbors’ livelihoods and strengthen our economy. These businesses are often the first to give back to local causes, sponsor youth sports teams, and rally around the needs of our community. Supporting them ensures that they can continue to thrive and enrich our lives.
A special day of Small Business Season is Small Business Saturday, coming up on November 30. This day is a nationwide movement encouraging shoppers to prioritize local businesses over big-box stores or online shopping opportunities when they start their holiday shopping. Every dollar spent at a small business stays in the community, and it’s a simple way to give back to the people who make our communities vibrant.
But the excitement doesn’t stop there! On Tuesday, December 3, Shipshewana will host Wana Night Out, a fun-filled afternoon and evening that combines festive shopping with the warmth of community connection. Shops will extend their hours, offer special promotions, and create a holiday atmosphere that you don’t want to miss. Driving down Van Buren Street with lights aglow all across town is an experience that embodies the holiday spirit and reminds us of the joy that comes from being together.
When you shop local this season, you’re not just buying a gift; you’re investing in the dreams of your neighbors, strengthening our local economy, and preserving the character that makes our county unique. Every purchase you make at a small business is a vote of confidence in our local entrepreneurs. Whether it’s a handcrafted item from a boutique, a gift card to a favorite restaurant, or a one-of-a-kind piece from a local artistry, your choices matter. Together, we can make this season a time of growth and success for our small businesses and the entire community.
Let’s make this Small Business Season a record-breaking success for our community. Mark your calendar for Small Business Saturday on November 30, and don’t miss Wana Night Out in Shipshewana on December 3. Together, we can make a big difference–one small purchase at a time.
Happy shopping, and thank you for supporting local!