Coffee with the County - Community-Wide Valentine Exchange
It’s that time of year. I’m getting the notes from school and the messages being sent by teachers, most of which are dazzled with pretty hues of pink and red. “Valentine’s Day festivities are around the corner, and it’s time for your child to consider bringing in a collection box and Valentine’s grams to distribute to friends!” Truth be told, it’s a fun tradition that I enjoy as a mom just as much as I did as a schoolager myself. There is excitement around crafting the perfect container to collect the cards, and there is a sense of joy that arises in selecting the perfect card or gram to deliver to the friends that mean the most.
In our family, my nine year old son is built much like his dad–he likes to craft and build and engineer the best way to collect his beloved grams. In years past, he and his dad have built boxes, crates, and bags to collect the goodies. This year will be no different, with the final product being one built out of anticipated excitement and fulfillment of “the big day.” Even my three year old daughter will have a chance to celebrate Valentine’s Day at her preschool, with the opportunity to hand out goodies to her friends and teachers. It’s a day of celebration, after all!
But the real resonation of the festivities lies not in the handcrafted containers or the carefully selected cards. No, what this exchange stands for is so much more than the materialistic distribution. Rather, it quietly, yet very powerfully communicates something to the other classmates. It says: “You belong here.”
What’s the easiest way to transcribe this very transaction into our “real world” lives? Consider the cash in your wallet or the card in your hand when you enter a store. The handing over of payment in exchange for product or service–it’s a relationship built on anticipated longevity, one that communicates: “This business is important and needed here in our community. I’m putting my money down on that truth.”
That’s the hinge of local commerce. It’s why it is so vital in our communities. And that connection is a choice we make each and every day. As we approach Valentine’s Day, you may choose to patronize a local florist or gift shop to find a gift for your sweetheart. You may choose to visit the downtown boutique to snag the perfect sweater or top to showcase your love. You may stop at yet another business to find the perfect handwritten card to communicate all that you feel but just can’t put the words to. In these moments, intentionality is elevated. When we choose local, we’re not just buying a product–we’re reinforcing a relationship.
That’s the true joy I find in our Chamber’s program of work. I get to be a firsthand witness to the genuine connections that unfold in the spaces we create and hold. People who wouldn’t otherwise meet are introduced across the table of a luncheon. Trusted spaces are built for referrals to be unleashed that aren’t accessed in any other way. Conversations are organic, and even more powerfully, they turn quickly into collaborations. With my own eyes, I watch our local businesses operate in a networked community instead of in isolation. There is a unique and treasured belonging that happens here. In many ways, the Chamber is a community-wide Valentine exchange–connecting people, celebrating strengths, and reminding us that we’re stronger together.
As you wrap up your work week and celebrate those you hold dear this weekend, remember how special connection and belonging really are in our local communities. And, perhaps when we all open our arms just a little bit wider, we can find one more connection, one more shop-local opportunity, one more business relationship, or one more new conversation. This Valentine’s Day, may we remember that connection–like community–is something we build together, one relationship at a time.
To find the best florists and gift shops in our area, pick up one of the 2026 Chamber Member Directories (hot off the press!) or visit our online directory at www.lagrangechamber.org/directory.





