Coffee with the County - Love Local, Love LaGrange County
If you’ve ever heard me talk about our annual Career Expo, you’ve probably heard me tell this story. It was 2023, and the Chamber was positioned behind a vendor table at the expo. A student came up to me, and I asked him what he wanted to do after high school. He told me, “Well, what I want to do, I can’t do here.” Being the Chamber of Commerce Executive Director, this energized me and I got nerdy-excited. There was a “come on, try me” spirit that arose within me. I inquired and asked for more information.
Come to find out, this student wanted to an actor. The giddiness in me could not be held back. I said, “Did you know that you actually CAN be an actor in LaGrange County?” His eyes lit up. I was so excited to tell him! I responded, “You need to go over there and talk to the Blue Gate booth. Did you know they actually have two theaters? One of them is live theater with shows year-round.”
I couldn’t contain myself. The question had to be asked, because how did this student not know of—at the very least—the Blue Gate? “What school do you go to?” I asked. “Westview.”
The energy within me was suddenly shut up. How did this Shipshewana-based student not know about one of the larger, tourism-based companies in his hometown? (Side note: This is not to degrade this student or any, but rather to paint the picture that we’ve got work to do in the realm of storytelling and educating about local gems!)
This week is deemed National Tourism Week. We are fortunate to have a strong, bold Convention and Visitor Center (CVB) in our county who works hard to market our communities and tourist opportunities to the masses. They drive our economy by leveraging our unique destination.
This week specifically, we are partnering with the CVB to celebrate the local tourism scene through a few different ways:
Local Bus Tours
Before my role at the Chamber, I worked in Group Sales for Blue Gate Hospitality. My department oversaw all groups and tour buses that came to visit the Blue Gate and Shipshewana. I learned quickly the valuable addition of a step-on guide–a hired professional who would quite literally step onto the bus and take the group around the countryside, showcasing various “off the beaten path” locations and attractions. Visitors loved it!
Our local bus tours this week are mirroring that very idea by giving locals an opportunity to tour LaGrange County through the eyes of a visitor. We’ll bus folks around the backroads, stopping at local gems along the way, with our very own step-on guide.
While the registration process is closed for these bus tours, be sure to visit our website to learn more about our tour host sites and the agendas. You can learn more at www.lagrangechamber.org/tourismweek.
Luncheon
The Chamber is known for our monthly luncheons. It’s a great space for businesses and professionals to network, do business, and learn about all things LaGrange County. As a part of our luncheons, we often host a presenter on a given topic. This week, our Thursday luncheon (May 8) is taking place at the beautiful Delt Church Park, and the CVB will give a presentation on the tourism economy of our communities. They’ll also be distributing goodies and items related to visitors and the tourism industry. If you’d like to join us, phone the Chamber office at (260) 463-2443.
Love Local Passport
Finally, in our partnership with the CVB, we have opened our very own local, digital trail. Hosted online, this list of “local gems” gives folks the opportunity to visit some of the great establishments that make up our local tourism ecosystem. From restaurants to retail, artisans to experiences, there is so much to do and experience in our own hometowns! And, you can win prizes for participating! All you have to do is visit the site, and your phone will log your stop. It will be added to your name, which puts you in the running for great, local items as your reward.
To learn more about the Love Local LaGrange County Passport program, head to www.visitshipshewana.org/love-local-lagrange-county. Hurry to use the pass–it’s only available through the month of March!
When Sonya, the Executive Director of the CVB, first mentioned National Tourism Week, it was an easy “yes” for us to collaborate. Why? Because it is incredibly important that we work together to change and then elevate the narrative that LaGrange County is a great place to live, work, and experience. There is so much to do here! We must commit to educating ourselves about all of the things that make LaGrange County wonderful, and then share the love with those around us. It takes intentionality to change the narrative so that the masses see it. This week, let’s love local, and love LaGrange County.
To learn more about all of the beautiful LaGrange County assets, don’t forget to visit our online directory at www.lagrangechamber.org/directory.